ProspectMatch Launches Reliable Reads Medicare and the Medicare Confidence Center for Medicare Advisors

ProspectMatch today announced the launch of its platform for Medicare advisors: Reliable Reads Medicare, a co-branded education site, paired with the Medicare Confidence Center, a set of calculators prospects run on their own numbers. It is the sixth vertical on the ProspectMatch platform and the fourth Confidence Center.

Roughly ten thousand Americans turn 65 every day, and most of them research before they talk to anyone: enrollment windows, the penalties for missing them, the difference between a Medicare supplement and Medicare Advantage. Reliable Reads Medicare is built for that research. It explains Original Medicare, Parts A through D, Medigap versus Advantage, and the costs in plain language under the advisor's own name; works out a visitor's enrollment windows from their birthday; carries the official Medicare & You handbook and four house guides as gated downloads; and shifts with the Medicare year, so the site reads current in October and in March. A Beyond Medicare page covers the gaps Medicare does not — long-term care first — without naming a product.

The Medicare Confidence Center is the calculator side. A prospect enters their own numbers and gets an answer they can act on: a Medicare readiness score, the late-enrollment penalty, the IRMAA surcharge for their income and filing status, Medigap versus Advantage cost over time, the working-past-65 decision, and lifetime healthcare cost — twelve calculators in all, each using the current plan year's published figures and each producing a report with the advisor's name on it. Every calculator is an estimator, never a quote, and the Center names no carrier and no plan.

The identification layer that runs across every ProspectMatch product ships on both. For up to 40% of anonymous U.S. visitors, an advisor receives a verified email at minimum — and for many a full name and postal address — without a form fill, and automated email drip reaches those prospects through the weeks before their enrollment window opens.

Medicare advisor plans start at $100 per month for the education site and the Medicare Confidence Center Lite, and $250 per month for the full Center and the co-branded Social Security analyzer. Details are at medicare.prospectmatchservices.net.