ProspectMatch Launches Reliable Reads P&C and the Insurance Confidence Center for Independent Insurance Agencies

ProspectMatch today announced the launch of its platform for independent property-and-casualty insurance agencies: Reliable Reads P&C, a co-branded agency website, paired with the Insurance Confidence Center, an education-first coverage assessment consumers run on their own situation. The launch is the fifth vertical on the ProspectMatch platform and the third Confidence Center, after the Retirement Confidence Center for financial advisors and the Home Confidence Center for real estate.

Reliable Reads P&C gives an agency a modern website under its own name — the coverage lines it writes, the people a client will work with, the questions buyers actually ask, and a coverage-fit conversation starter on every page — with weekly insurance content published under the agency's byline. Each agency's site lives on its own subdomain and carries the agency's logo, colors, and staff.

The Insurance Confidence Center is the assessment behind it. A household answers plain-language questions about what they own and how they are covered and receives a deterministic Insurance Confidence Score, a branded report on screen and as a PDF, and an invitation to review the results with the agency. Around the assessment sits a library of 23 calculators for the questions people actually ask — replacement-cost reality checks, umbrella gaps, deductible shock, water and flood exposure, roof settlement, renters and condo coverage, landlord policies, and for commercial clients business-interruption runway, contract certificate requirements, cyber incident cost, hired and non-owned auto, and workers' compensation exposure. Plain-English explanations are generated for each result, and they only ever explain: every number comes from the rules and scoring engines, and the Center never recommends a carrier, a product, or a coverage limit.

The identification layer that runs across every ProspectMatch product ships on both. For up to 40% of anonymous U.S. visitors, an agency receives a verified email at minimum — and for many, a full name and postal address — without a form fill, and automated email drip reaches those prospects in the weeks after their visit.

Reliable Reads P&C and the Insurance Confidence Center are available now through ProspectMatch's insurance program. Agencies and agency networks start with a conversation at prospectmatch.net.